Why are we here? (The Dare Mission)

By Benjamin Wang 07 September, 2016 17 comments Leave a comment

Dare Mission GirlWhy are we here? 

Just like with people, this inevitable, existential question also comes up for sentient companies. Here at Dare Fashion, our attempt to answer it resulted in a three-part mission statement, which guides everything that we do.









1. Create figure-flattering fashion for women of ALL shapes and sizes.

During our very first photoshoot, we noticed that when the model put on Dare to Wear, she changed immediately: her face lit up, she stood a little taller, threw her shoulders back, tossed her hair, and struck a flirty pose. 

The Dare to Wear top made her radiate confidence and positivity, because it was designed to accentuate the best aspects of her figure, while minimizing parts she wanted to de-emphasize. 

All Dare Fashion pieces are designed by Natalia to be "Confident Curvy Couture." And, they are all originally designed on a size 2x pattern. We've always known that the best way to make a full range of sizes (in our case, size S to 5x) is to design for plus-size, and then adjust the smaller sizes -- NOT the other way around.





2. Keep manufacturing in USA, paying workers a fair wage in San Francisco. 

All Dare Fashion is made in USAWe are uniquely positioned to manufacture in China. Ben, our co-owner, speaks Chinese, and his sister-in-law's best friend oversees sewing factories near Shanghai for foreign companies. But we made a conscious choice early in the history of our company to keep production here. Sure, manufacturing in San Francisco is expensive: the cost of living is sky-high, rents are astronomical, and the minimum wage is the highest in the US. 

But we support the social justice of paying workers a fair wage. Our company doesn't just create jobs for our employees, it also generates work for our fabric and trim suppliers, patternmakers, cutting house, sewing shop, printing service, box suppliers, and various shippers who deliver our goods. We feel strongly that all of these people should have a better life because Dare Fashion exists

Keeping our operation local also allows us to have tighter quality control, resulting in better, made-in-USA workmanship, with a lower impact on our environment.



3. Develop sustainable apparel solutions to keep our planet healthy.

Kermit says: Being Green since before it was coolWe set up our Dare to Care program to help manifest our Green initiatives because, let's face it, our planet needs all the help it can get!

  • All of our garments are made locally, right here in San Francisco, and our office is centrally located, easily accessible by bicycle and public transportation.
  • Whenever possible, we ship our products in reused boxes and we print all our shipping labels and internal documents on reused paper.
  • Through SF's Zero Waste 2020 initiative, we have been working with SF Recology to develop a solution to divert tons of cut fabric waste from landfills.
  • To reduce returns and exchanges, we are working on a technological solution so customers can see whether a garment will fit before they buy.
  • Through our Dare to Repair program, we replace ribbons and straps for free, and do small sewing repairs for a nominal fee.
  • We are developing our Dare to Care line, made from sustainable, recyclable fabrics.

    Why are we here?  To help our customers, to help our workers, and to help our planet!


    What do you think about the Dare Mission? And, why are YOU here?


    Related Posts

    • A Dare Fashion Press Release!
      A Dare Fashion Press Release!

      San Francisco-based Dare Fashion defines sustainability "moon shot" for their Confident Curvy Couture company. Earlie...

    • It's Good to be BAD!
      It's Good to be BAD!

        How do you overcome flagrant male oppression? In Gotham City, you can rise up, become an anti-heroine, and put ...

    • Beetlejuice, Beetlejuice, Beetlejuice!
      Beetlejuice, Beetlejuice, Beetlejuice!

      This guest post was written by the super-rad Jes Baker of themilitantbaker.com. In her blog, she preaches the importa...

    « previous post   |   next post »

    Leave a comment


    1. YMxeXWtJqkhHZizT December 03, 2019


    2. KqDbtIjiTdSuf December 03, 2019


    3. uFcGwUgtbWsR December 02, 2019


    4. wSieVqFMzQNY December 02, 2019


    5. uCXryVgFcZv December 01, 2019


    6. WCRbemqh November 26, 2019


    7. fdwlTQrW November 26, 2019


    8. csFYPqRgZ November 26, 2019


    9. XkimSIzJouNlRLE November 26, 2019


    10. QPmDeVAHSydN November 19, 2019


    11. VZFeLOcnmuYQIXg November 19, 2019


    12. btgHqcXY November 17, 2019


    13. rpWnmyhlwcBP November 17, 2019


    14. rkOZlnKhXLyCeswt November 16, 2019


    15. Dare Fashion Team September 12, 2016

      @BeverlyJeanMcCarty, Thank you very much for leaving a comment for us! We are SO happy you like our style!
      We definitely hear your concern and frustration over sizing. From interviews with dozens of customers and from our own personal experiences, we’ve learned that sizing varies widely from brand to brand, and it’s difficult for most people to even say what is their “normal” size. For this reason, we’ve opted to put a Dare Fashion Size Chart in every one of our listings and ask customers to choose their size based on where their measurements fall on the chart. But we agree, this is not a perfect system – many customers are unable or unwilling to make those measurements before they buy. We are looking into alternative and technical solutions so that customers might be able to see how different sized garments will look on them before make their purchases. Please stay tuned!

    16. Loretta Peters Martin September 12, 2016

      That is WONDERFUL!!!

    17. Beverly Jean McCarty September 11, 2016

      I absolutely adore Dare Fashions! As soon as I discovered them, my life actually changed because there was finally a magical design that looked really GOOD on a plus size woman such as I!!
      However, I DO have a suggestion to help prevent loss and extra postage and frustration: Tell the customer to order 2 (TWO) sizes bigger than the customer’s normal size OR change the sizing so that clothes will be true to normal size! THERE IS NOTHING ELSE…BECAUSE THE PRODUCT IS SO BEAUTIFUL! Thanks, Dare Fashion, for creating my miracle blouses! Sincerely, Beverly Jean McCarty