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About us


Our philosophy

 

We believe that women of all shapes and sizes have a right to clothes that make them look and feel beautiful. With this in mind, we create fabulous, fun, and affordable clothing that is designed to flatter the curvy figure from petite to plus-size.

Our flagship line, Dare to Wear, has Renaissance, Gothic, Victorian, Bohemian and Steampunk influences and is made locally, in San Francisco USA, with quality workmanship and a strong commitment to fair wages and green, sustainable practices.

 

Our mission is to offer inclusive fashion with exceptional customer service, while improving the lives of everyone who comes in contact with our company!

 

Our designer


Dare Fashion Owner
Ben and Natalia

 

Natalia's training began in Siberia, where her mother and grandmother taught her to sew on an antique foot-treadle sewing machine. It was the Soviet times – material possessions were scarce - if you loved a dress, you wore it till it was threadbare, then took it apart to use as a pattern to make new dresses. Through the long Siberian winter, she would busy herself with sewing and knitting projects, making hats, mittens, scarves, sweaters, and dresses, all the while developing an eye for color and pattern.

 

When designing Dare to Wear, Natalia always starts with the fit, imagining silhouettes that bring out the best features of a curvy figure. Upon this fit, she layers details from diverse influences including Victorian and Renaissance corsetry, Gothic fantasy and even the playful whimsy of Japanese Harajuku street fashion. Finally, she matches colors and patterns with finishing elements such as lace trims, corsets, and ribbons to create looks that are daring and edgy, while remaining sweet and feminine… stylish and sophisticated looks that are uniquely Dare Fashion.
Size chart

Relax. Take a deep breath. If you don’t like the way it fits, you can return it… no questions asked.  It’s important to us that you LOVE the way Dare Fashion makes you feel about yourself!

Among the images for each product listing is a style-specific size chart. For our tops and dresses, you can get your Dare size with ONLY ONE measurement of your bust!

Please use these size charts as a guideline. Our fashion is made to these specifications, but due to variations in the stretchiness of the fabric and how it is sewn, there may be some slight deviations from this chart. But please rest assured, all of our styles are designed to fit a range of body types, with features such as stretch fabrics, corset lace-ups,  and spaghetti ties in the back to customize the fit.

And did we mention... if it doesn’t fit, you can return it, no questions asked! So buy with confidence. And if you have any questions, please don't hesitate to contact us - we're here to help!